west jefferson nc firetruck

Destination: West Jefferson

Named One of North Carolina’s 10 Coolest Small Towns

Images by Germain Media. Editorial supplied by Rebecca Eldreth

While other small towns have grown into cities or simply faded away, West Jefferson has remained the small town that is quintessential Americana.

 Our town is nestled within the majestic Blue Ridge Mountains of Ashe County, in “the Coolest Corner” of northwest North Carolina. Listed on the National Register of Historical Places, West Jefferson not only presents a beautiful landscape and cool mountain breezes, but also gives visitors a sense of history as well as a mix of modern culture. Simply stroll about our town and discover what is so special about West Jefferson.


Photo by Holly Watters

Long celebrated for the arts, West Jefferson is known for its arts district featuring an array of interesting murals, distinctive public art, and numerous galleries. In addition to art galleries, West Jefferson offers a bustling downtown district featuring an assortment of unique boutiques and emporiums, exceptional eateries, butcher shop, antique shops, coffee, tea and wine shops, and even craft beer breweries.

Some of our largest town attractions include Ashe County Cheese and St. Mary’s Church of the Frescoes.

The streets of West Jefferson are pedestrian friendly with attractive bump-outs filled with green and flowering plants during the summer months. There are comfortable benches throughout the town for those who wish to sit a spell and revel in the friendly mountain hospitality that makes our town so special.

Photo by Holly Watters

Join us during the summer months when West Jefferson hosts annual festivals, concerts, gallery crawls, a weekly farmers market and other special events. If autumn is more your season, join us when the fall foliage is in full swing and enjoy our local fall festivals, corn mazes and pumpkin picking while surrounded by breathtaking colorful scenery. The holiday season offers a Christmas wonderland of lights throughout downtown, choose-and-cut Christmas trees at our many neighboring tree farms as well as community Christmas events. Every season is the right time to visit West Jefferson!

We believe, if you enjoy the simple things in life, you can find it in and around West Jefferson, North Carolina. Come join us. Everyone fits here.