Escape to High Country: Where Every Season is a Story

Imagine waking up to crisp mountain air, the scent of pine needles filling your senses.
Get Outside in West Jefferson

West Jefferson offers a haven for outdoor enthusiasts seeking adventure and tranquility.
Eating Out in West Jefferson

West Jefferson offers a delightful dining experience that perfectly complements its picturesque surroundings.
Shopping in West Jefferson

Imagine a place where the crisp mountain air invigorates you and the friendly smiles of local shopkeepers welcome you in.
How to Help Hurricane Helene Victims in Western North Carolina & East Tennessee

Hurricane Helene devastated Western North Carolina & East Tennessee, leaving countless individuals and families displaced and in need of urgent assistance. As communities work tirelessly to recover from the storm’s aftermath, your support can make a significant difference. Here are several ways you can help: 1. Donate to Relief Organizations: Many reputable organizations are actively […]
Hurricane Helene Recovery Updates

Main roadways in Boone, Valle Crucis, and Blowing Rock have opened. Article from: www.exploreboone.com/events/this-week-in-boone We encourage visitors to stay on primary routes shown on DriveNC.gov and follow posted advisories to ensure a smooth and safe trip. Some secondary roads are still undergoing repairs, and lane closures and detours remain in place, especially along US Hwy 421 North and US […]
Welcome to North Carolina’s High Country

Refresh in North Carolina’s High Country
High Country’s Farmers Markets

Farmers markets are a way of life in North Carolina’s High Country.
Destination: West Jefferson

West Jefferson is Quintessential Americana.Â