Mast General Store

Mast General Store

Find History and Mountain Charm at Mast General Store

There’s so much to see and do when you visit North Carolina’s High Country. Whether you’re hiking the mountains or exploring the charming towns, you’ll quickly discover that this area is full of gems. A trip to the High Country is not complete without a shopping trip to a local general store. General stores maintain an old-fashioned appeal and carry items you can’t find in the city. The High Country’s most well-known general store has to be the Mast General Store.

About Mast General Store

The original Mast General Store location, in Valle Crucis, opened in 1883 as The Taylor General Store. Owner Henry Taylor later sold the store to W.W. Mast who renamed it the Mast General Store. The store remained owned and operated by the Mast Family for 60 years, selling everything the local community needed.

The Mast General Store has been named to the National Register of Historic Places, existing as an example of an operating old country general store. Step back in time when you first walk across the wooden floorboards. Browse vintage signs, dishes and more among the popular items of today.

Shopping at the Mast General Store

You’ll be able to find a little bit of everything at the Mast General Store. From hiking boots and outdoor gear, to cookbooks, rocking chairs and jellies, there’s something for every interest. Before you head out on your camping trip, stop by the general store for men’s, women’s and children’s outdoor apparel, as well as a knife from the Mast Store Knife Shop, toys, food and more.

While the Mast General Store maintains an old-fashioned charm, you can still find popular, modern-day items. Shop brands like ENO, Kuhl, Yeti, Patagonia and more. The Mast General Store is also the perfect place to pick up a souvenir or a gift for someone back home.

Less than a half-mile down the road from the Valle Crucis store is the Mast Store Annex. The Annex was original constructed in 1909 to be a competing general store. Today, the annex sells apparel and outdoor essentials, but the store is best known for its wide selection of candy.

Browse over 500 types of old-fashioned candy, some you can’t find in most candy stores. During warm weather, enjoy an ice cream cone made with Dutch Creek Ice Cream.

Mast General Store Locations

In addition to the original Valle Crucis location, you can find other Mast General Store locations across North Carolina, South Carolina and Tennessee. Other locations include”

  • Asheville, N.C.
  • Boone, N.C.
  • Columbia, S.C.
  • Greenville, S.C.
  • Hendersonville, N.C.
  • Knoxville, Tenn.
  • Waynesville, N.C.
  • Winston-Salem, N.C.

All of Mast General Store’s location have the same down-home feel and friendly, knowledgeable staff that you’d find at the Valle Crucis location. You’ll be able to shop the same array of goods in each location, as well as attend year-round events.

Events at Mast General Store

The Mast General Store hosts events throughout the year at all of its locations. Events include live music and entertainment, crafts, fundraisers and more.

Mast General Store candy

More Information about Mast General Store

For Mast General Store addresses and hours, visit You’ll also find a full calendar of events, online shop and historical information.