West Jefferson, A Mountain Gem
With its stunning natural beauty, rich history, and thriving arts scene, West Jefferson is the perfect destination for a relaxing getaway.
Historic Downtown
Embrace the Outdoors
Indulge Your Senses
Create Lasting Memories

Embrace the Cozy Winter Magic of the High Country
The North Carolina High Country, a trio of mountain towns that includes Boone, Banner Elk, and Blowing Rock, doesn’t just endure winter—it transforms into a

Escape to High Country: Where Every Season is a Story
Imagine waking up to crisp mountain air, the scent of pine needles filling your senses.

High Country’s Best Attractions & Activities
Beyond the delectable dining and delightful sips, the High Country is a vibrant tapestry of attractions and activities, just waiting to be explored!

High Country’s Best Restaurants
High Country Eats & Treats: Your Ultimate Guide to Mountain Living!


Destination: West Jefferson
Escape the hustle and embrace a relaxed pace in West Jefferson

Get Outside in West Jefferson
West Jefferson offers a haven for outdoor enthusiasts seeking adventure and tranquility.

Eating Out in West Jefferson
West Jefferson offers a delightful dining experience that perfectly complements its picturesque surroundings.

Shopping in West Jefferson
Imagine a place where the crisp mountain air invigorates you and the friendly smiles of local shopkeepers welcome you in.

How to Help Hurricane Helene Victims in Western North Carolina & East Tennessee
Hurricane Helene devastated Western North Carolina & East Tennessee, leaving countless individuals and families displaced and in need of urgent assistance.

Hurricane Helene Recovery Updates
Main roadways in Boone, Valle Crucis, and Blowing Rock have opened.
