Welcome to North Carolina’s High Country

Refresh in North Carolina’s High Country
Destination: West Jefferson

Escape the hustle and embrace a relaxed pace in West Jefferson
Shopping in West Jefferson

Imagine a place where the crisp mountain air invigorates you and the friendly smiles of local shopkeepers welcome you in.
High Country’s Farmers Markets

Shop Local at Outdoor Markets
Discover the Distinctive Shops of the High Country

Shopping in the High Country In the High Country, you’ll find it’s easy to shop a century-old general store and chic new boutique in the same trip. From the vibrant downtown shops of Boone to antiques in Blowing Rock and beyond, a getaway in the High Country is not complete without a keepsake from your […]