Embrace the Cozy Winter Magic of the High Country
The North Carolina High Country, a trio of mountain towns that includes Boone, Banner Elk, and Blowing Rock, doesn’t just endure winter—it transforms into a landscape of postcard-perfect charm.
Escape to High Country: Where Every Season is a Story
Imagine waking up to crisp mountain air, the scent of pine needles filling your senses.
High Country’s Best Attractions & Activities
Beyond the delectable dining and delightful sips, the High Country is a vibrant tapestry of attractions and activities, just waiting to be explored!
High Country’s Best Restaurants
High Country Eats & Treats: Your Ultimate Guide to Mountain Living!
Welcome to North Carolina’s High Country
Refresh in North Carolina’s High Country
Destination: West Jefferson
Escape the hustle and embrace a relaxed pace in West Jefferson
Get Outside in West Jefferson
West Jefferson offers a haven for outdoor enthusiasts seeking adventure and tranquility.
Eating Out in West Jefferson
West Jefferson offers a delightful dining experience that perfectly complements its picturesque surroundings.
Shopping in West Jefferson
Imagine a place where the crisp mountain air invigorates you and the friendly smiles of local shopkeepers welcome you in.
How to Help Hurricane Helene Victims in Western North Carolina & East Tennessee
Hurricane Helene devastated Western North Carolina & East Tennessee, leaving countless individuals and families displaced and in need of urgent assistance.
Hurricane Helene Recovery Updates
Main roadways in Boone, Valle Crucis, and Blowing Rock have opened.
High Country’s Farmers Markets
Shop Local at Outdoor Markets